Digital marketing refers to the use of electronic media and technology to promote products, services or brands. Unlike traditional marketing, it uses digital channels and methods that allow organizations to measure and analyze their marketing campaigns in real-time.
The digital marketing is vast, and it includes several activities such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, E-commerce Marketing, Social Media Marketing, Social Media Optimization, Email Direct Marketing, Display Advertising, E-books, Optical Disks, Games, Mobile Marketing, and more.
Digital marketing can also extend to non-internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones, and other digital platforms. Its main goal is to create a strong online presence for a brand or business, engage with customers, and ultimately drive conversions and sales.